The East Ferris Tradeshow is dedicated to showcasing and promoting businesses and organizations in the area. The goal of the event is to provide networking opportunities with local businesses, residents and participants while creating a family-focused, enjoyable event.
Challenge
To update the 5th Annual East Ferris Tradeshow to improve community and vendor engagement from the previous 4 years.
Solution
KJCO refreshed the look of the East Ferris Tradeshow by creating a special 5-year anniversary brand that was incorporated across all marketing platforms. A new modernized look and the addition of a photo booth captured the attention of the community, resulting in the highest attendance rate to-date. A new sponsorship level, coupled with additional anniversary benefits were introduced to encourage partnership contributions from regional small businesses.
