Karen Jones Consulting

Case Studies

Northeast Community Network (NeCN): Destination Planning

An incorporated, regional, not-for-profit organization, NeCN promotes collaborative economic development, applied research, and support for regional development. Integrating municipalities, First Nations, local economic development organizations, and the private sector, the Network undertakes regional projects that help transform the economic landscape of Northeastern Ontario.


To development a destination plan to increase snowmobile tourism within the NeCN catchment area, with a goal to create the World’s Best Snowmobile Destination.


KJCO worked collaboratively with Markey Consulting, Let it Roll Consulting and Detail Media to create a 5-year Destination Development Plan to assist the region with the goal to become the World’s Best Snowmobile Destination. Through this process, the Project Team garnered feedback through focus groups, one-on-one consultations with operators, online surveys, and hosted a regional snowmobile symposium to showcase best practices and gather stakeholder feedback. KJCO also assisted with the development and design of multiple marketing collateral pieces throughout the project.