Karen Jones Consulting


5 Reasons to Set (or Review) Your Business Goals for 2022

As we find ourselves halfway through the first month of 2022, it’s time to set new goals and intentions for the year ahead. While most people focus on setting personal resolutions at the start of a fresh year, it’s also an excellent time to focus on your business goals.

As a refresher – business goals are measurable, predetermined targets that a business intends to achieve within a certain time period. They can be short-term or long-term, high-level or specific and measurable. Goals help determine the purpose and direction of a business, and they are absolutely crucial to business success. Think of your goals as your destination. If you don’t know where you’re going, how you can you ever expect to arrive?

We’ve broken down the top 5 reasons to move goal setting up on your priority list, whether you’re establishing new goals or simply reviewing your current goals, to ensure you have your business goals defined for 2022.

Measure Your Success

Goals act as a measurement of success. Without establishing proper goals, you may not be able to properly gauge the success of your business.

Build a Cohesive Team

Well-defined goals allow all members of your team to work toward a common goal. When a team understands the bigger picture, it will be better aligned.  

Create Accountability

When you have set goals and targets, you are able to hold yourself and your team members accountable for your performance and success in reaching those targets within a specified time frame.

Source of Knowledge

Tracking success and progress toward achieving goals will provide you with valuable knowledge and information that can be used to make current and future business decisions.

Ability to Adjust

You can utilize the knowledge you gain to evaluate and adjust your goals as necessary. If a specific goal is proving to be unattainable or outdated, you can use this insight to quickly pivot to something more achievable, allowing your team to be more successful.

Ultimately, you are 10 times more likely to succeed when you have well-defined business goals. Although you may be tempted to rush through this task, setting your goals will allow you to build a strong and sustainable foundation for your business.

Looking for additional guidance to define and execute business goals? Join Venture and learn how to take your business to the next level.