Karen Jones Consulting


5 Ways to use Video in your Social Media Marketing

Videos are an important element of social media marketing. Videos are dominating the social media world, and it’s predicted that videos will make up more than 80% of all consumer internet traffic by the end of this year. When it comes to building your brand, it is important to understand how to leverage video content to grow your business and increase your online presence.

Here are 5 ideas for using video in your social media marketing:

 Idea 1: Create Customer Video Testimonials

Testimonials are a great way to engage with your audience and connect with potential customers on social media. Testimonials help build your reputation and establish trust, allowing viewers to identify and relate with your customers. It boosts credibility in your company, brand and product, and it shows that you value your customers’ experience and opinions.

 Idea 2: Create Behind the Scenes Videos

Allowing viewers a glimpse behind the scenes into your organization helps to humanize your brand and put a face to your product or service. It provides an opportunity for your viewers to get to know you and your team on a more personal level. It shows your audience a different side of your company that can further strengthen their connection to your brand. Try creating video content that includes work action shots, team member biographies, or online training or workshops.

 Idea 3: Create Live Stream Videos

Live streaming is a cost-effective way to market your business and is easy to implement. It offers audiences a clearer window into your business, allowing the viewer to develop a sense of belonging with your brand. You can use live stream to inform your audience about an exciting upcoming project, broadcast an event, or launch a new product.

 Idea 4: Create How To Videos

How to videos are great opportunities to showcase how your product and services work in a captivating and informative manner. It offers a compelling way for your audience to learn how to do something through a step-by-step demonstration. It engages viewers and encourages them to ask questions and seek out more information about your business.

 Idea 5: Create User-Generated Videos

View your audience, customers, and clients as co-creators and incorporate them into your marketing initiatives by sharing their video content on your platforms. Encourage them to share their experiences by holding a contest, generate a hashtag for viewers to use, or look out for organic posts. User-generated videos will offer you a better understanding of your target audience and allows your audience to be heard.

Producing a variety of different types of videos adds a healthy mix of video content to your social media platforms. You can engage with audiences in different ways from multiple platforms, growing both your online presence and brand.


For more information on how to use video in your social media marketing strategy, contact us at info@kjco.ca