Businesses that inspire community involvement see many benefits including happier staff and loyal clientele; they also differentiate themselves from their competitors.When incorporating community service into your business plan, here are four things to consider.
Put together a customized volunteer plan. For instance, an owner of a finance firm could volunteer to assist a non-profit with setting up its accounting practices. Business owners should assess their employee strengths and business strong points, and then choose volunteer activities that complement those strengths.
Construct relationships within your community. Assess your community and see what is in need of and what is important to the community, then find ways to help contribute. For example, there may be an animal shelter in need of donations or volunteers. Building relationships helps make honest connections with clients and customers.
Tell your customers you are giving back. Let both future and current customers know what you’re doing by including the information on your business website and social media pages. This shows that your company is giving back and inspires others to contribute to the community.
Include your employees. Volunteering delivers leadership skills and opportunities for staff members, leading to increased employee satisfaction, performance and productivity. Recognizing community needs aids in fostering self-efficacy and compassion. Getting anyone involved, whether it’s your employees, friends and or family members, helps inspire, motivate and build overall morale in a person. Perhaps look into offering employees a chance to volunteer throughout work hours once and awhile. This brings people together and helps build camaraderie and teamwork. Every little bit counts!
For more information on the benefits of volunteering and community involvement, contact us at info@karenjonesconsulting.com.
