Karen Jones Consulting


How to use Social Media to Help Promote Your Business

It’s no secret that social media is becoming increasingly dominant in today’s society and this is no different when it comes to businesses. Social media is a great tool for two-way communication that allows you to engage with your customers on a more personal level and build lasting relationships. With so many different social media networks and ways you can reach out to your audience, it can be exhausting trying to promote your business in an effective way.


Here are some quick tips on how to use social media to help promote your business:


Know your Audience

It is imperative to know your audience and what social media platforms they live on. Without this information, you won’t be able to determine what strategies or even what communication messages to use. Therefore, it is crucial to perform a social media audience analysis and conduct research to understand your audience and what platforms they are using.


Majority of social media networks have analytics that you can use to help stay updated on your growing audience and determine what continued strategies you should be implementing.


Create Engaging Content

This goes hand in hand with understanding who your target is audience and what your audience needs. Create content that your viewers will not only find engaging but will inspire them to buy your products and continue to follow your business. Something you should also keep in mind is that social media is a place to be social! You need to interact with your users and encourage them to interact with one another. Create polls asking questions, post contests, share other content and respond to users. While these different tactics are great for engaging with your users, it is important to keep in mind that you want your posts to also have value to them. Make sure you are posting content that really connects with your audience rather than posting content for the sake of having an active account.


Build Relationships

Social media allows you to be in direct contact with your customers and followers, which is great for building relationships and connections. It is important to respond to your followers when they ask questions or comment on your posts as it builds trust and grows your relationship with them. Social media is also a great platform for building relationships with other companies, entrepreneurs and organizations that could help yours.


Create a Social Media Strategy

This cannot be stressed enough; you need to have a strategy on where, how and when you are going to talk and engage with your audience. Creating a social media strategy will help you target your main business goals and help you build a strong online presence. Creating content that represents and reinforces your goals will help you keep on track and ensure all your messaging has a purpose. Not to mention, this will save you an abundance of time and help you stay organized. A social media strategy also sheds light on what is working and what is not working in your messaging by outlining goals and methods of measuring growth and success. Keeping track of this will help you fine-tune your strategy and make improvements that can help you succeed.


It is important to remember that while there are a variety of social media networks out there, they all aren’t right for you or your business. Stay focused on what your business goals are and what you aim to accomplish. There are so many benefits to using social media to help promote your business and increase your brand awareness.


For more information on how to promote your business using social media, contact us at info@kjco.ca