Karen Jones Consulting


Marketing Mindset vs. Marketing Attitude

As an entrepreneur you are likely wearing multiple hats – one of which may include “Lead Marketer”.  Many entrepreneurs struggle with how to tackle their marketing efforts in a way that is effective and delivers results.

When working on your company’s strategy, be sure that you are aware of your marketing mindset and marketing attitude. It is critical that these elements work together.  To help you through this process consider the following tips to ensure success.

Achieve a positive marketing attitude by:

  • Understanding what you can and can’t do.
  • Getting excited about your marketing.
  • Becoming extraordinary.
  • Learning new marketing skills.
  • Devoting time to polish your strategy.
  • Integrating marketing into other functions.
  • Involving everyone.

Ensure you have the right marketing mindset by:

  • Knowing what you are trying to accomplish.
  • Developing a consistent strategy.
  • Understanding and documenting your value proposition.
  • Differentiating yourself.
  • Ensuring your marketing tools complement your business goals.
  • Measuring your results.
  • Keeping a record of your marketing journey. – i.e. what is working? what is not?

When these strategies are incorporated into your overall business plan, the results will speak for themselves.

For more information about how you can develop a marketing strategy that works for you, please contact us at info@karenjonesconsulting.com.