Social media can be an effective way to market your business, however, it can be overwhelming and time consuming when it comes to creating and posting content. An editorial calendar is an effective tool that can help make your social media marketing more efficient.
An editorial calendar gives you a visual framework to help plan and organize your social media. It allows you to outline what you are going to produce and establish who on your team will be responsible for it. It’s a great tool for planning posts and articles, sorting out your ideas, keeping you and your team accountable, as well as allowing you to set daily, weekly and monthly goals.
Here are a few benefits to creating an editorial calendar:
Time Management and Organization
It can be difficult to stay organized and manage your time when your business and personal schedules are so busy. An editorial calendar sets the foundation for the number of times you publish content, what platform you publish on and the message of your content. It provides you with the ability to schedule posts ahead of time, be more efficient and stay organized. By pre-planning topics, you have time to think about and tailor your messaging to align with what your audience wants and needs instead of rushing through content.
Effective Distribution and Evaluation
More likely than not, you have more than one social media network that you are using to reach out to your audience, and it can be hard to keep track of what you’re posting on different platforms. An editorial calendar helps you map out and effectively distribute your content across all your marketing channels and identify what your purpose is with each platform. By having a visual timeline of content, you can identify and catch any inconsistencies or gaps across all your platforms at once.
Consistency
Developing an editorial calendar is one of the best ways to keep consistent across all social media platforms. It gives you a solid grasp of the type of content you need to produce and the style you want to portray. Ensuring your content is engaging and always consistent with your brand helps you build stronger relationships and develop brand recognition and loyalty with your audience.
Looking for inspiration on how to start your editorial calendar? Take a look at our editorial calendar template.
Contact us at info@kjco.ca for more information on how to promote your business through social media.
